OLUV with Euros

European cup (e.g. soccer), LGBTQ+ Culture, and OLUV JEWELRY's Intersection

Escrito por: John Krise

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Tiempo de lectura 3 min

OLUV x European Championship

In today's society, the intersection between LGBTQ+ culture and sports, especially major events like the European Championship (Euros), is becoming increasingly prominent. This not only reflects progress within the sports world, but also highlights society's growing emphasis on diversity and inclusivity. Meanwhile, OLUV JEWELRY, a forward-thinking fashion jewelry brand rooted in LGBTQ+ cultural significance, dedicated to designing fashion jewelry accessories for the LGBTQ+ community. Through its unique design language and high-quality jewelry, OLUV conveys the understanding of beauty and diversity. This article explores the intersection of LGBTQ+ culture and the Euros, and how OLUV JEWELRY advocates for equality and respect in this context.

The Rise of LGBTQ+ Culture in the European Championship


In recent years, the European Championship has evolved from being merely a sporting event to becoming a global platform for promoting inclusivity and diversity. LGBTQ+ culture has played a significant role in this process. From players wearing rainbow-colored armbands to fans displaying pride flags in the stands, the visibility of the LGBTQ+ community in the Euros has greatly increased.


During Euro 2020, notable players like German goalkeeper Manuel Neuer and England captain Harry Kane expressed their support for LGBTQ+ rights by wearing rainbow armbands. The city of Munich attempted to light up its stadium in rainbow colors during a match between Germany and Hungary to protest against Hungary's anti-LGBTQ+ legislation. Although UEFA denied this request, the action sparked widespread discussion and support.

OLUV's Brand Philosophy


OLUV JEWELRY is dedicated to the principles of inclusivity and diversity. The brand believes that everyone deserves respect and appreciation, regardless of their gender, race, or sexual orientation. Through its unique designs and high-quality materials, OLUV JEWELRY aims to provide jewelry that allows everyone to express themselves.


The brand's design inspiration comes from the diversity of nature and the richness of human emotions. Each piece of jewelry conveys a longing for a beautiful life and respect for diversity. Whether it's a delicate ring, a chic necklace, or stylish earrings, OLUV JEWELRY sends a message: beauty lies in authenticity and diversity.

OLUV JEWELRY's Integration with LGBTQ+ Culture


In supporting the LGBTQ+ community, OLUV JEWELRY goes beyond philosophy and takes concrete actions. During the Pride Parade in Bangkok, by hosting a dinner party with the theme "LOVE BRINGS LOVE", OLUV unveiled its inaugural collection of 97 gender symbol icons developed through AI technology, along with a jewelry series inspired by these symbols. Additionally, OULV introduced prototypes of AI models representing 97 different genders and an accessory design series derived from this 97 gender symbol icons was released, too. OLUV showcased its profound understanding and support for LGBTQ+ culture. This demonstrates the brand's innovation and inclusiveness in the field of fashion jewelry design.


OLUV's every piece of jewelry is not only a fashion accessory, but also a form of self-expression, encouraging people to break free from traditional binary gender stereotypes and identity boundaries. Individuals can show their personal styles through OLUV's jewelry and accessories, reflecting the brand's strong alignment and recognition of LGBTQ+ self-attitude, and showing the pride culture and self-attitude of embracing diversity of this community.

Additionally, OLUV has been supporting the LGBTQ+ community through practical actions all along. The brand will launch a public welfare series inspired by the connotations of inclusivity, equality, and respect embodied by 97 gender symbols. And for every piece of this series sold, a donation will be made to LGBTQ+ related organizations, supporting individuals and organizations in need within the community and further enhancing social progress towards gender equality and diversity. Through long-term donations and support, OLUV has demonstrated its steadfast commitment to the LGBTQ+ community. In the future, the brand will continue to launch more public welfare series with the theme of LGBTQ+ culture, promoting the development of gender equality and diversity.

A Shared Future of Inclusivity


The intersection of football, LGBTQ+ culture, and OLUV JEWELRY represents a broader societal shift towards inclusivity and respect. As sports and brands like OLUV JEWELRY continue to champion these values, we move closer to a world where everyone can live authentically and proudly, free from discrimination and prejudice.


By celebrating diversity and advocating for equality, OLUV JEWELRY and the broader sports world are paving the way for a more inclusive future. This commitment to inclusivity not only enriches the cultural landscape, but also strengthens the bonds of our shared humanity.

Free Shipping ?

Yes ! OLUV JEWELRY all product are free shipping ! and over $99 expedited free shipping.

What about after-sales?

15 days no reason to return or exchange, 30 days only to replace but not repair, 365 days super long after-sales.

How to contact us ?

You can contact us through our online customer service on our official website oluvjewelry.com.

Email : Support@oluvjewelry.com

Whatsapp : +1 3142672460

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